It may only be early December, but it feels like it’s already the end of the month! As the year winds down and people’s inboxes fill up with end of year donation email, we’ve scanned and sifted some of the best advice for email writing from three excellent posts. In case you missed them, here’s our top […]
Testing, testing, testing! It’s not unusual these days to hear people talk about the importance of testing email campaigns, but what do they really mean? Here are ten things you should consider testing to get more out of your email program.
Every email list is different, so how do you know what messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through? Here’s the good news: the answers to those questions are a simple test away.
In this interview Damien Shirley of Chapman Cubine Adams + Hussey talks about email testing – the subject of his upcoming training at Netroots Nation 2014.
If you were given the choice of two presents of the same size – one wrapped in sparkling silver paper with a fancy bow, and the other covered in Sunday comics and topped with a bow made from duct tape – which would you choose?
Personally, I’d gravitate toward comics and duct tape, but I don’t assume that everyone shares my preference. Similarly, at PAN, we don’t assume we know which email subject line will most appeal to our online supporters.
This is the point of A/B testing nonprofit email blasts. Subject line testing not only helps you learn more about your list, it can make a big difference in how many viewers actually take action.
