Think about the last time you posted something on Facebook for your organization or cause. Did that post get you any closer to achieving your organization’s goals? If you’re having trouble answering that question, this post is for you! If you’d like to work more strategically, this exercise could be a big help.
Here we dissect how Komen for the Cure completely destroyed a brand 3 decades in the making and how they’re now a different organization with a different future (if they even have one), whether they like it or not. My goal here is to help people understand this so you don’t make the same mistakes.
Last week I wrote a post about smart digital strategy built on strong partnership and common goals between online and offline programs. The post started off with a list of common requests made to digital teams that are “not digital strategy”.
Comments from friends and readers got me thinking about that “not digital strategy” list and wondering why those requests are so common. I started pondering the difference between effective ‘digital strategy’ versus ineffective ‘digital tactics’.
Green Corps is one of the organizations that I’m working with as part of the New Media Mentors program. Each mentorship is tailored to the organization, and for Green Corps we’re taking an interesting approach—using the for-profit sales funnel to systematically work through how they use new media to recruit new organizers.
The great thing about this tool is that it forces you to carefully examine each level and look for ways to make things more efficient, as well as growing the size of each pool. This same approach can be used to work through how you recruit new donors, how you move people up the ladder of engagement—the sky’s the limit!
New media and social media tools can be powerful, but they can also be time consuming and expensive. This is why I’m a huge proponent of developing one comprehensive strategic communications plan or marketing plan for your organization that includes both online and offline tools. Yes Twitter and Facebook are great tools, but if you’ve got a small staff, there might be better ways you could be using your time.
Tonight an annual tradition continues, the President will address Congress and the nation to update us on the state of our union and his priorities. Last week we posted some observations on how non-profit organizations can navigate their issues in an election year. Kivi Leroux Miller has a good post up on her site about newsjacking. How can you take advantage tonight?
