What’s the difference between slacktivism and online actions that are actually meaningful? In this Netroots Nation 2012 preview, trainer Jason Rosenbaum describes how a good theory of change is critical to making an online campaign impactful and successful.
Whether you were ready or note Facebook turned on Timeline for all pages on March 30th. What you’ve likely seen a lot of is write-ups about the new features available to you. This isn’t another piece about features, it’s about strategy.
In the “Hunger Games”, heroine Katniss Everdeen heralds from District 12—a coal mining area in the Appalachian Mountains. The residents of District 12 suffer from the same issues people face in coal mining towns today. This is an opportunity to have a mainstream conversation about coal!
Jumping on a hot topic like this can be very effective. This post details how you can use pop culture to tell your organization’s story.
For the last year I’ve been on a quest to figure out what it takes to turn an organization’s new media program into a successful one. I’ve mentored seven incredible organizations as part of our New Media Mentors program, and have learned a ton in the process. All this week I’ll be publishing my key take-aways from our pilot.
My first one’s a doozy: Focus on ROI, not new toys
This post goes a step further with strategic thinking and focuses on planning advocacy campaigns. There’s no better time to practice strategic planning than right before a campaign launch. This will help you check that your tactics have sound reasoning behind them and make sure you’re on the path to success.
Given the fast and furious spread of the video Kony 2012, I need hardly introduce it. It’s been described by brilliant people I know and admire as a “gamechanger” and even simply “the future” of activism. Here I break down how it was successful and what you can take away from it.
