This post goes a step further with strategic thinking and focuses on planning advocacy campaigns. There’s no better time to practice strategic planning than right before a campaign launch. This will help you check that your tactics have sound reasoning behind them and make sure you’re on the path to success.
Here we dissect how Komen for the Cure completely destroyed a brand 3 decades in the making and how they’re now a different organization with a different future (if they even have one), whether they like it or not. My goal here is to help people understand this so you don’t make the same mistakes.
Last week I wrote a post about smart digital strategy built on strong partnership and common goals between online and offline programs. The post started off with a list of common requests made to digital teams that are “not digital strategy”.
Comments from friends and readers got me thinking about that “not digital strategy” list and wondering why those requests are so common. I started pondering the difference between effective ‘digital strategy’ versus ineffective ‘digital tactics’.
Tonight an annual tradition continues, the President will address Congress and the nation to update us on the state of our union and his priorities. Last week we posted some observations on how non-profit organizations can navigate their issues in an election year. Kivi Leroux Miller has a good post up on her site about newsjacking. How can you take advantage tonight?
Smart digital strategy seeks to coordinate, amplify and extend the impact of the organizational or campaign goals. It is clearly not smart digital strategy to build a digital presence as part of a checklist of to-do’s.
When you’re a non-profit organization election years don’t have the same zing and excitement that they bring to political professionals and journalists. In fact it makes it even more challenging to keep communicating with people about the issues you’re dedicated to. Because of your tax status you can’t get on board and support or oppose candidates and you have to lawyer up and tread carefully in issue communications. The journalists and influencers you normally like to reach are obsessed with campaign minutiae and the latest gaffes.
The folks at e.politics have a great piece up discussing how you can prepare yourself to be effective during election cycles. But these tips really apply all year.
