Google’s grant program represents both a terrific opportunity for non-profit organizations and a source of confusion and frustration for most of them. It sounds pretty easy on the surface, Google is giving you $10,000 a month in ad words and you can increase that to $40,000 a month if you’re consistently using the $10,000 up. It can be quite difficult to spend even a fraction of that $10,000 if you don’t employ the right strategies.
