Google Analytics is by far the most commonly used tool for website analytics. However, in my work as a mentor I’m finding that the tool isn’t as pervasive as we might think. This post explores four reasons why every website should use Google Analytics.
Websites are often top of mind for nonprofit professionals. In my experience, people worry that their organization’s site might not be doing what it was meant to do, but don’t really know how to evaluate that or what to do about it. If this is weighing on you, why not give your site a quick check-up with Google Analytics? This post breaks down six key reports that are worth checking out.
Google Analytics is an incredibly powerful tool, but it can also be a real time suck. The secret to staying on top of your site without wasting time logging into Google Analytics over and over is a combination of Google Analytics’ Dashboard and Email features. This post walks you through the steps necessary to create a very visual dashboard of reports, then have Google Analytics email that dashboard to you on a schedule.
Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. In this issue you’ll find items on Facebook tabs, Google Analytics goals, website tips, online marketing mistakes, and a social media posting guide.
Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. In this post you’ll find items on Facebook updates, Google Analytics goals, and engaging millenials.
While grassroots marketing efforts are moving online, there are still lots of things we do to enact change and create awareness offline. Unfortunately, it’s really difficult to understand how well these are working when it comes to driving traffic to our website.
Is it a radio campaign, a mailer, word of mouth? You may want to throw your hands in the air when it comes to traffic offline traffic, but don’t give up home, because there is a way!
