We all know that images are king on Facebook. Images with text are incredibly popular and people love to share them. In fact, one of the organizations I mentored recently tried creating and sharing an image with text on Facebook for the first time and found that it was shared 100 times more than their previously most popular post!
The truth is that you really don’t need an abundance of time or money to create shareable images. Here’s how you do it on the cheap and easy.
As Facebook engagement continues to decline, some of us have been wondering how many people are still using the platform regularly. Well, a report from the Pew Research Center published last week sheds a little light on the subject. Here are a few highlights from the report and key take-aways for causes and nonprofits.
NPR recently conducted a pretty interesting experiment. They looked at what kinds of local news stories drive the most engagement (likes, shares and comments) on Facebook. They took a closer look at the most popular stories and found that they fit into nine categories.
Over the past few weeks we’ve been revealing the cost of some of the most popular advertising tools and online projects. In case you missed something, or just want to print out a cheat sheet to use when working on your 2013 budget, here’s a round-up of everything we covered.
We’ve been digging into some of the most common new media marketing tools and special projects and breaking down the costs for each. Our hope is that these posts will make your life a little easier when you’re working on your budget, or thinking about trying something new.
Today we’re talking about Facebook ads – those simple image and text ads that appear on the right side of Facebook.
Has you been wanting to experiment with new online tools for your nonprofit organization, but aren’t sure what kind of budget you need? To help you out, we’ll be breaking down the costs of some of the most popular marketing tools and special projects over the next few weeks.
First up is Facebook advertising and today we’re going to look at promoted posts.
