One of the things I love about my job is getting to mingle with all kinds of brilliant, creative and driven organizers. I’m a big believer in learning from other activists and taking inspiration from peers, and lucky for us there are some very talented folks working in the progressive space.
For today’s post, I interviewed Elijah Zarlin, Senior Campaign Manager (and expert online organizer) at CREDO Action. Our interview follows.
Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. Well, the cats are on strike this weekend. So we bring you Jon Stewart instead. Below you’ll find items on Code Academy, Communications, Email, Benchmarking reports, and the best meme to hit the Internet this week.
We’ve written about the importance of mobile email and optimizing your templates for those devices. In this post we provide some practical tips based on our own implementation and links to more in depth resources.
If you were given the choice of two presents of the same size – one wrapped in sparkling silver paper with a fancy bow, and the other covered in Sunday comics and topped with a bow made from duct tape – which would you choose?
Personally, I’d gravitate toward comics and duct tape, but I don’t assume that everyone shares my preference. Similarly, at PAN, we don’t assume we know which email subject line will most appeal to our online supporters.
This is the point of A/B testing nonprofit email blasts. Subject line testing not only helps you learn more about your list, it can make a big difference in how many viewers actually take action.
By now we all know that email is still king – so now’s the time to do it right. Right? Check out this piece for 7 helpful tips courtesy of the folks at Frogloop.
The folks at M&R Research Labs have posted some data comparing end of year giving for 14 organizations they’ve worked with. The results were great and their insights are pretty useful to begin planning your 2012 giving cycle. No, it’s never too early.
