Tag Archives: Email

Maximizing the deliverability of your organization’s mass email

In the past year more and more organizations have been reporting trouble getting their mass emails delivered to inboxes with Gmail, Hotmail, or both. This post breaks down the problem and explains what you can do to resolve it.

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All about email segmentation

More and more, folks are starting to realize that one size doesn’t fit all. If you want your email subscribers to keep opening your emails, taking action, and moving up the ladder of engagement, you’ve got to make sure the emails they’re receiving are relevant to their lives. One of the ways you can do this is with segmentation. This post explores the many ways you can segment your email list.

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4 quick tips for growing your email list

One of the easiest ways to grow your email list is also one of the most commonly overlooked—tightening up the signups on your website. It may not sound sexy, but it works! Here are four tips for making the most out of the work you’re already doing on your website.

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Nonprofit guide to budgeting online projects

Over the past few weeks we’ve been revealing the cost of some of the most popular advertising tools and online projects. In case you missed something, or just want to print out a cheat sheet to use when working on your 2013 budget, here’s a round-up of everything we covered.

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What’s it cost? Email acquisition w/Change.org, Care2 and Signon.org

It’s pretty common these days for organizations to use petition sites such as Change.org, Care2 and SignOn.org to grow their email lists. Sites like these allow organizations to reach new audiences and add people to their lists who are interested in their issue and may become active supporters or donors. In today’s post we’re going to take a closer look at the cost to acquire email addresses with these sites.

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Experts speak: Testing tips from an internet insider

Expert and practitioner of analytics and testing, Jim Pugh, shares his insights and knowledge in our latest interview from the field. This is great advice – not to be missed!

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