For most of us, clicks on our websites that lead to other sites aren’t tracked at all. This can be a major drag, especially considering that donate and take action links often leads to third-party sites.
Fortunately, the good folks over at Google have created a solution! It’s called Event Tracking. With the right coding, you can track outbound links and just about any type of interaction within a page.
Ever wonder how your organization’s new media program compares to other nonprofits’? Three benchmarking reports were just released that can help you answer that question.
Did you know that you can use Google Analytics to track social engagement on your website? It’s true!
The latest version of Google Analytics includes new social reports that you can use to measure social interactions on your website. “Social interactions” include clicks to your Facebook or Twitter page, Likes on a particular page or blog post, etc.
We just recently wrapped up mentorships with four incredible nonprofit organizations, and are about to embark on our next journey with three new organizations. We’re excited to announce our third cohort…
Do you know how to use Google Analytics to see how a subset of your visitors are using your website? It’s easy with Advanced Segments! Today’s post details how to create an Advanced Segment and highlights some of my favorite Advanced Segments.
All week I’ve been sharing learnings from my last year mentoring for New Media Mentors. Here’s a recap of the posts in case you missed them.
