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What’s it cost? Facebook promoted posts

Has you been wanting to experiment with new online tools for your nonprofit organization, but aren’t sure what kind of budget you need? To help you out, we’ll be breaking down the costs of some of the most popular marketing tools and special projects over the next few weeks.

First up is Facebook advertising and today we’re going to look at promoted posts.

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Experts Speak: Tumblr.

We posted a few weeks ago on the demographics of Tumblr– the micro blogging site with 60 million “very engaged” users. But, while the numbers and demographics are intriguing, measuring exact results can be slightly elusive with this social platform. Check out ur interview with digital strategist of the Sunlight Foundation, Scott Stadum to find out what really goes on there.

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Steal this idea: Maximize your tweets

Are you getting the most you possibly can out of every tweet?

Fusework Studios recently released this infographic that breaks down some of the best tips for making the most of your tweets. Great stuff like best day/time to post, words to use to maximize retweets, etc.

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Steal this idea: Expert “rules” for social media

Fast Company recently released a set of social media “rules” authored by experts and crowdsourced via Twitter. The list is easy to scan and maybe even worth printing and hanging above your desk if your organization uses social media.

Here are a few of my favorite tips.

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Nonprofit guide to social media demographics

Over the past several weeks, we’ve been looking at the demographics, traffic and stats of some popular social media sites including Twiiter, Facebook, Pinterest, Tumblr and YouTube.
Here’s a round up in case you missed it. There’s lots of data and information here, which may help you decide when and if your nonprofit organization or social cause should use these tools.

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Social Media Demographics, who’s hanging where, the YouTube edition

If you’re not already convinced that YouTube is a biggie in the online and social media world, consider these stats: It is the 3rd most visited website according to Alexa, gets 2 billion views per day and handles 10% of all internet traffic. Phew. According to Quantcast, YouTube’s audience is: 50/50 male/female 46% under 18 years […]

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