We all campaign on the basis of theories about how change will happen, whether these are explicit or just our standard operating assumptions. In this interview we talk with May Miller-Dawkins of Corelab about developing effective theories of change – the topic of her upcoming training at Netroots Nation 2014.
The media landscape is changing dramatically and getting more crowded by the minute. How do we breakout, breakthrough and win in this competitive landscape?
In this post we interview Doug Gordon of FitzGibbon Media about developing creative integrated (earned, paid, social) campaigns that can influence decision makers and persuade the public – the topic of Doug’s upcoming training at Netroots Nation.
Tired of writing emails with good open rates but low clickthrough and action rates? The problem may lie in your presentation. In this post we interview Elena Perez of SEIU-UHW (formerly with MoveOn.org and the California National Organization for Women) about writing good emails and her upcoming Netroots Nation training on the same topic.
Netroots Nation 2013 offered 38 incredible training sessions led by leaders in the field. If you weren’t able to attend the convention, don’t despair! Leading up to the event we interviewed 20 trainers about their sessions and captured nuggets of wisdom from each. This post includes links to all of the interviews.
Every email list is different, so how do you know what to say? What messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through?
As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today’s post focuses on a session designed to teach attendees the basics of email testing including what defines effective testing, what tools they need to get started, testing best practices, how to determine if a test was statistically significant and how to use testing results to develop best practices.
When you watch that six-minute silent montage at the beginning of Pixar’s UP, you probably start sobbing like a small child. But why? Great storytellers know how to build empathy between a character and an audience, and they know how to do it quickly.
As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today’s post focuses on a session that will break down storytelling techniques used by screenwriters and teach attendees how to apply that same technique for more effective organizing, from email to fundraising to video.
