Movement building and making progressive change fundamentally begins with mapping key influencers, persuading people to join you and managing your database. In this interview Kate Maedar talks about targeting people with political-social influence and leveraging low-cost online/offline tactics and “social norms” to activate a community/electorate – the topic of her upcoming Netroots Nation training.
Over the last few years, the use of GOTV best practices derived from academic and private research have become standard on many campaigns, but we’re learning more every cycle. In this interview, Josh Berezin of Analyst Institute talks about GOTV best practices, the topic of his upcoming training at Netroots Nation.
Often, the policy world is disconnected from the work organizers do on the ground. This interview with Jessica Adair touches on how communications teams can build bridges between the two worlds, and elevate issues to mainstream and online media – the topic of her upcoming Netroots Nation training.
So you want to do graphic design work but don’t know where to begin? In this interview Candice Dayoan of 50+1 Strategies and Chris McNeil discuss their upcoming Netroots Nation training that will touch on the basics of color theory, fonts (what is kerning, anyway?), composition and more importantly, the best way to keep your skill set up with this ever-evolving art.
Every email list is different, so how do you know what messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through? Here’s the good news: the answers to those questions are a simple test away.
In this interview Damien Shirley of Chapman Cubine Adams + Hussey talks about email testing – the subject of his upcoming training at Netroots Nation 2014.
