While grassroots marketing efforts are moving online, there are still lots of things we do to enact change and create awareness offline. Unfortunately, it’s really difficult to understand how well these are working when it comes to driving traffic to our website.
Is it a radio campaign, a mailer, word of mouth? You may want to throw your hands in the air when it comes to traffic offline traffic, but don’t give up home, because there is a way!
Text messaging is already the de facto way our society communicates. Since people are already communicating with each other over text, shouldn’t that be how you’re reaching them too? More and more groups are realizing that a mobile campaign can be a simple and effective way to build a list of supporters and reach them with targeted, relevant information.
In this post, I’ll step through why a mobile campaign is an important part of your outreach strategy.
What’s the difference between slacktivism and online actions that are actually meaningful? In this Netroots Nation 2012 preview, trainer Jason Rosenbaum describes how a good theory of change is critical to making an online campaign impactful and successful.
Netroots Nation 2012 is just around the corner! This year we’ve got thirty training sessions from some of the nation’s most talented activists and experts. As we countdown to NN12, we’ll be giving you a preview of what you can expect at the conference by publishing blog posts from some of our trainers.
I’m pleased to announce the official training line-up for Netroots Nation 2012! The sessions were selected from almost 90 submissions by a committee of training experts.
Thank you to those who submitted ideas—the competition this year was fierce. The sessions that made the final cut will be led by trainers from organizations like Democracy for America, NOI, Wellstone and Obama for America, plus nonprofits like Green for All and Advocates for Youth.
I love to play the slots on social networks. All it takes is coming up with something timely, juicy or clever (not always easy…), posting it to Twitter, Facebook, Stumbleupon or other platforms and then watching how many likes, shares, re-tweets, clicks or other responses I get. (Ta da. They really like me!)
But in the bigger scheme of things the numbers really don’t mean that much. (Damn.) When it comes to new media, it’s not just size that matters. Think: impact.
