Tired of writing emails with good open rates but low clickthrough and action rates? The problem may lie in your presentation. In this post we interview Elena Perez of SEIU-UHW (formerly with MoveOn.org and the California National Organization for Women) about writing good emails and her upcoming Netroots Nation training on the same topic.
Netroots Nation 2013 offered 38 incredible training sessions led by leaders in the field. If you weren’t able to attend the convention, don’t despair! Leading up to the event we interviewed 20 trainers about their sessions and captured nuggets of wisdom from each. This post includes links to all of the interviews.
Every email list is different, so how do you know what to say? What messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through?
As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today’s post focuses on a session designed to teach attendees the basics of email testing including what defines effective testing, what tools they need to get started, testing best practices, how to determine if a test was statistically significant and how to use testing results to develop best practices.
When you watch that six-minute silent montage at the beginning of Pixar’s UP, you probably start sobbing like a small child. But why? Great storytellers know how to build empathy between a character and an audience, and they know how to do it quickly.
As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today’s post focuses on a session that will break down storytelling techniques used by screenwriters and teach attendees how to apply that same technique for more effective organizing, from email to fundraising to video.
As organizers identify innovative solutions to problems they uncover on the campaign trail, many see opportunities to launch new startups. However, too many organizers don’t know where to start regarding the essential tools for building a business—everything from financing to legal structure to customer development.
As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today’s post focuses on a training that will go in-depth with key resources and tools culled from the worlds of social entrepreneurship, technology startups and online organizing to provide concrete support for people starting their own progressive ventures.
A handful of progressive organizers have built a new tool for finding the best social posts on the web.
As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. For today’s post we’re focusing on a session that will explore this new tool and share all the best practices the designers have learned from monitoring nearly 10,000 Facebook Pages for the last year.
