In the “Hunger Games”, heroine Katniss Everdeen heralds from District 12—a coal mining area in the Appalachian Mountains. The residents of District 12 suffer from the same issues people face in coal mining towns today. This is an opportunity to have a mainstream conversation about coal!
Jumping on a hot topic like this can be very effective. This post details how you can use pop culture to tell your organization’s story.
Given the fast and furious spread of the video Kony 2012, I need hardly introduce it. It’s been described by brilliant people I know and admire as a “gamechanger” and even simply “the future” of activism. Here I break down how it was successful and what you can take away from it.
We’ve written about the importance of mobile email and optimizing your templates for those devices. In this post we provide some practical tips based on our own implementation and links to more in depth resources.
On Jan 18, 2012, the web pulled off a much-publicized and widely coordinated protest campaign to oppose SOPA and PIPA by “going dark.” The effort, which included participation by notable web giants such as Google, Mozilla, Craigslist, and Wikipedia, was aimed at building public opposition to 2 proposed anti-piracy bills that were moving through Congress – the Stop Online Privacy Act in the House of Representatives (SOPA) and the Protect Intellectual Property Act (PIPA) in the Senate. This is the second post in a two-part series that breaks down this mindboggling and precedent setting win.
On Jan 18, 2012, the web pulled off a much-publicized and widely coordinated protest campaign to oppose SOPA and PIPA by “going dark.” The effort, which included participation by notable web giants such as Google, Mozilla, Craigslist, and Wikipedia, was aimed at building public opposition to 2 proposed anti-piracy bills that were moving through Congress – the Stop Online Privacy Act in the House of Representatives (SOPA) and the Protect Intellectual Property Act (PIPA) in the Senate. This is the first post in a two-part series that breaks down this mindboggling and precedent setting win.
We published our first case study yesterday (in case you missed it, you can check it out here), and we would love to publish more. This is where you come in! If you’re interested in sharing your organization’s or client’s work with us, please contact me at melissa(at)netrootsnation.org.
