What makes people click a link on Facebook? The Huffington Post, Upworthy, and other publications that have mastered the art of using a social media curiosity gap to encourage clicks to their content.
You may want to apply this strategy for Facebook headlines, but there is at least one case where a curiosity gap will do more harm than good.
If you logged onto Facebook yesterday, odds are you saw a red version of the Human Rights Campaign’s logo in your feed, in support of marriage equality while the U.S. Supreme Court heard arguments for and against DOMA and California’s Proposition 8.
According to CNN, about 10 million people saw the image on Facebook. So, how the heck did HRC get millions of people to share their logo (of all things)? This post breaks down what made the campaign a success, and what we can learn from it.
One part Twitter, one part Facebook, and three parts Kickstarter, with a twist of advocacy. That’s roughly the ingredient list for what goes into Thunderclap, a social media “crowdspeaking” platform launched earlier this year, and potentially a game changer for increasing the effectiveness of advocacy campaigns through social media.
The difference between effective campaigns and ineffective ones has little to do with budget, tools employed or staff size. It has everything to do with your ability to develop a solid theory of change. If you’re in the nonprofit world, you may have heard that phrase thrown around. But you may not realize that the […]
In case you haven’t seen it, Greenpeace is running a pretty cool campaign that any organization could replicate. This post breaks down Arcticready.com and details how your organization can run a similar campaign.
Whether you were ready or note Facebook turned on Timeline for all pages on March 30th. What you’ve likely seen a lot of is write-ups about the new features available to you. This isn’t another piece about features, it’s about strategy.
