Time and time again I come across small to mid-size nonprofit organizations that are interested in the Google Grants program, but don’t have a lot of time to spend learning to use the Adwords tool, or coming up with dozens of long tail keywords. For these organizations, I believe the secret to using Google Grants successfully is to limit the time spent on setup and maintenance.
$10,000 a month in free advertising. That’s what Google offers nonprofits through their Google Grants program. If you hit the limit, you can apply to receive $40,000 a month in free advertising. Sounds too good to be true, doesn’t it? This post explores the question Is Google Grants worth it?
Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. This week the conversation was dominated by Facebook IPO talk and the biggest PR fail in a long time, read our take here. You’ll also find items on Google+, creating good videos, building a blog following, fundraising, and training opportunities below.
Here we dissect how Komen for the Cure completely destroyed a brand 3 decades in the making and how they’re now a different organization with a different future (if they even have one), whether they like it or not. My goal here is to help people understand this so you don’t make the same mistakes.
We published our first case study yesterday (in case you missed it, you can check it out here), and we would love to publish more. This is where you come in! If you’re interested in sharing your organization’s or client’s work with us, please contact me at melissa(at)netrootsnation.org.
TechSoup is doing something pretty cool that you should know about. They’ve got a digital storytelling challenge going on that’s one part competition and one part professional instruction. Storytelling is the secret sauce to being successful with video in your work. You don’t need the most expensive camera on the market and you don’t need to be a pro if you can tell a story.
