Every email list is different, so how do you know what messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through? Here’s the good news: the answers to those questions are a simple test away.
In this interview Damien Shirley of Chapman Cubine Adams + Hussey talks about email testing – the subject of his upcoming training at Netroots Nation 2014.
We all campaign on the basis of theories about how change will happen, whether these are explicit or just our standard operating assumptions. In this interview we talk with May Miller-Dawkins of Corelab about developing effective theories of change – the topic of her upcoming training at Netroots Nation 2014.
The media landscape is changing dramatically and getting more crowded by the minute. How do we breakout, breakthrough and win in this competitive landscape?
In this post we interview Doug Gordon of FitzGibbon Media about developing creative integrated (earned, paid, social) campaigns that can influence decision makers and persuade the public – the topic of Doug’s upcoming training at Netroots Nation.
Tired of writing emails with good open rates but low clickthrough and action rates? The problem may lie in your presentation. In this post we interview Elena Perez of SEIU-UHW (formerly with MoveOn.org and the California National Organization for Women) about writing good emails and her upcoming Netroots Nation training on the same topic.
Well, spring has sprung! It’s a spectacular day here in Oakland and my mind is on spring cleaning. To make things simple, I’ve put together a checklist with ideas for cleaning up your digital work life.
