Archive by Author

Influencing public policy in the digital age: Legal rules for using social media

Can a c3 lose its tax status over a careless Tweet? What happens when a politician likes your organization’s Facebook page? In this interview Isaiah Castilla talks about the rules you need to follow when using social media, blogs and email as part of your advocacy toolkit – the topic of his upcoming Netroots Nation training.

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Master Facebook ads, BSD Tools, Salsa, NGP VAN, Nationbuilder, plus Google AdWords & Analytics

I am very excited to announce that we’re bringing even more trainings to Netroots Nation this year. This year we’re upping our game and piloting a Master Class program – a special training program focused on the specific tools that organizers use every day.

We’ve asked the tool providers to lead training sessions designed to help intermediate users become power users. Our goal is to help organizers like you become more efficient and effective. The lineup includes sessions on the following tools: Facebook Ads, BSD Tools, Salsa, NGP VAN, Nationbuilder and Google Analytics & Adwords.

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Power mapping and persuasion: The keys to building coalitions and making change

Movement building and making progressive change fundamentally begins with mapping key influencers, persuading people to join you and managing your database. In this interview Kate Maedar talks about targeting people with political-social influence and leveraging low-cost online/offline tactics and “social norms” to activate a community/electorate – the topic of her upcoming Netroots Nation training.

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Field-tested best practices for GOTV in 2014

Over the last few years, the use of GOTV best practices derived from academic and private research have become standard on many campaigns, but we’re learning more every cycle. In this interview, Josh Berezin of Analyst Institute talks about GOTV best practices, the topic of his upcoming training at Netroots Nation.

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You’re invited: The marriage of policy and organizing

Often, the policy world is disconnected from the work organizers do on the ground. This interview with Jessica Adair touches on how communications teams can build bridges between the two worlds, and elevate issues to mainstream and online media – the topic of her upcoming Netroots Nation training.

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Level up: A graphic design primer

So you want to do graphic design work but don’t know where to begin? In this interview Candice Dayoan of 50+1 Strategies and Chris McNeil discuss their upcoming Netroots Nation training that will touch on the basics of color theory, fonts (what is kerning, anyway?), composition and more importantly, the best way to keep your skill set up with this ever-evolving art.

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