It’s no secret that turnover can sometimes be high in the digital organizing world. It’s a fast-paced environment and new job opportunities pop up every election cycle. This post explores four things you can do to keep your online communications staff happy.
Websites are often top of mind for nonprofit professionals. In my experience, people worry that their organization’s site might not be doing what it was meant to do, but don’t really know how to evaluate that or what to do about it. If this is weighing on you, why not give your site a quick check-up with Google Analytics? This post breaks down six key reports that are worth checking out.
Google Analytics is an incredibly powerful tool, but it can also be a real time suck. The secret to staying on top of your site without wasting time logging into Google Analytics over and over is a combination of Google Analytics’ Dashboard and Email features. This post walks you through the steps necessary to create a very visual dashboard of reports, then have Google Analytics email that dashboard to you on a schedule.
Testing, testing, testing! It’s not unusual these days to hear people talk about the importance of testing email campaigns, but what do they really mean? Here are ten things you should consider testing to get more out of your email program.
