Email programs often have conflicting priorities: budgets need to be met, activists are waiting to be engaged and you have to keep working to meet your organization’s mission goals. In this interview, Allyson Goldsmith and Colleen Hutchings talk about how to balance these priorities as part of a successful email program – the topic of their upcoming Netroots Nation training.
Ever wonder what really happens when you or your constituents send letters and emails to Members of Congress? In this interview Travis Moore of Tech Congress talks about what happens behind the scenes when a Congressional office receives, processes and responds to emails and constituent mail – the subject of his upcoming Netroots Nation training with Yuri Beckelman, Deputy Chief of Staff and Legislative Director for Congressman Mark Takano of California.
If you’re looking for nonprofit email best practices, you’re in the right place! It’s important to pause from time to time and read up on what works well for others in your field, so it’s great that you’re doing this.
So, you hate your organization’s website and are desperate to redo it. Welcome to the club! Websites are one of those things that are really hard to get right—especially when you’re on a budget.
Embarking on a redesign can be exciting, overwhelming and treacherous. Here are six tips for getting it right.
Google Analytics is by far the most commonly used tool for website analytics. However, in my work as a mentor I’m finding that the tool isn’t as pervasive as we might think. This post explores four reasons why every website should use Google Analytics.
