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What’s it cost? Email acquisition w/Change.org, Care2 and Signon.org

It’s pretty common these days for organizations to use petition sites such as Change.org, Care2 and SignOn.org to grow their email lists. Sites like these allow organizations to reach new audiences and add people to their lists who are interested in their issue and may become active supporters or donors. In today’s post we’re going to take a closer look at the cost to acquire email addresses with these sites.

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What’s it cost? Facebook ads

We’ve been digging into some of the most common new media marketing tools and special projects and breaking down the costs for each. Our hope is that these posts will make your life a little easier when you’re working on your budget, or thinking about trying something new.

Today we’re talking about Facebook ads – those simple image and text ads that appear on the right side of Facebook.

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What’s it cost? Facebook promoted posts

Has you been wanting to experiment with new online tools for your nonprofit organization, but aren’t sure what kind of budget you need? To help you out, we’ll be breaking down the costs of some of the most popular marketing tools and special projects over the next few weeks.

First up is Facebook advertising and today we’re going to look at promoted posts.

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Steal this idea: Maximize your tweets

Are you getting the most you possibly can out of every tweet?

Fusework Studios recently released this infographic that breaks down some of the best tips for making the most of your tweets. Great stuff like best day/time to post, words to use to maximize retweets, etc.

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Steal this idea: Expert “rules” for social media

Fast Company recently released a set of social media “rules” authored by experts and crowdsourced via Twitter. The list is easy to scan and maybe even worth printing and hanging above your desk if your organization uses social media.

Here are a few of my favorite tips.

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Interview w/CREDO Action’s Elijah Zarlin

One of the things I love about my job is getting to mingle with all kinds of brilliant, creative and driven organizers. I’m a big believer in learning from other activists and taking inspiration from peers, and lucky for us there are some very talented folks working in the progressive space.

For today’s post, I interviewed Elijah Zarlin, Senior Campaign Manager (and expert online organizer) at CREDO Action. Our interview follows.

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