It’s that time of year again! Time to start thinking about Netroots Nation 2013 and submit your training ideas. Netroots Nation 2013 will be taking place in San Jose, CA from June 20th to the 23rd. Each year we have 30 hands-on training sessions covering critical social media, new media and organizing skills.
Ever wonder if what you’re doing is worth it? If you’re spending money on marketing, some simple math can help you determine if your efforts are worthwhile or a big waste of time.
Nonprofits and causes rarely have extra money to spare, so it’s important that we spend the money we do have wisely. Calculating return on investment (ROI) can help you evaluate your paid marketing program and decide how to best spend your money in the future.
NPR recently conducted a pretty interesting experiment. They looked at what kinds of local news stories drive the most engagement (likes, shares and comments) on Facebook. They took a closer look at the most popular stories and found that they fit into nine categories.
This week I’m sharing two of my biggest take-aways from the third cohort of New Media Mentors—a program designed to help nonprofits make their online organizing work more strategic, effective and efficient.
Today’s post gets at how organizations manage online work internally: To maximize effectiveness, being realistic about resources is critical.
It’s hard to believe, but we just wrapped up the third cohort of the New Media Mentors program! We’ve worked with a total of ten organizations now and with every new cohort we learn more about how to create change within an organization.
This week I’m sharing two of my biggest take-aways from cohort three. First up is a big one: When creating internal change, executive involvement makes a huge difference.
