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Five Secrets: The Proven Neuroscience Behind Persuading Voters

Everyone remembers the first time that State Sen. Barack Obama came onto the national stage. Not many of us remember what policies he spoke about, but we remember how he made us feel.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today we’re exploring a session that will leverage scientific research and case studies, and train participants to connect with voters on an emotional and values based level.

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Zero-Dollar Targeting

Analytics isn’t just for PhDs or campaigns with billion dollar budgets.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. This post explores a session that will teach participants to make a model that predicts the likelihood that individual voters will support a given candidate or issue, using logistic regression in Stata.

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Efficient, Effective, Affordable: How to Run a Winning Campaign with New Technology

Your next local campaign can have the bite of the big dogs on a budget anyone can afford. Advances in technology mean small investments net a big return.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. In today’s post we’re exploring a session that will cover technology that’s worth investing in, including on-screen dialing, Firefox plug-ins, the online voter file and predictive dialing systems.

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Introduction to Legislative Advocacy: How to Effectively Lobby Your Elected Leaders

Are you interested in learning tips for effective advocacy from the perspective of a past elected official staff member and successful grassroots organizers? As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions.

Today we’re interviewing Nicole Rivera, who’ll be leading Introduction to Legislative Advocacy: How to Effectively Lobby Your Elected Leaders. This session will focus on advocating your position and building a successful symbiotic relationship with any elected official.

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Kill the Press Release: Pitching Media in a New Media World

The press release was born in 1906, before the internet, mobile phones or television. In 2013, most PR professionals blast their media database with a one-size-fits-all message.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today we’re interviewing Chris Cassidy, who’ll be leading Kill the Press Release: Pitching Media in a New Media World. This training will provide an overview on how to set goals, develop a pitch list without an expensive database and craft pitches that stand out in inboxes.

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Seeing is Believing: Visual Storytelling Best Practices

You’ve heard countless times that a picture is worth a thousand words. But how often have you actually taken that knowledge and opted for a picture instead of a paragraph to create powerful messages for your organization?

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today we’re interviewing Liz Banse, who’ll be leading Seeing is Believing: Visual Storytelling Best Practices.

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