The difference between effective campaigns and ineffective ones has little to do with budget, tools employed or staff size. It has everything to do with your ability to develop a solid theory of change. If you’re in the nonprofit world, you may have heard that phrase thrown around. But you may not realize that the […]
Let’s face it: mechanically posting articles to your organization’s Facebook or Twitter profile is easy. Many of us do it because we feel we need to post something, and posting something dry and descriptive is quick. The problem is these social media posts often read more like mission statements than fun updates. And we all know mission statements are boring. While they’re integral to defining your organization’s goals and strategy, they’re not usually written in a tone that’s engaging and approachable.
