Have you ever opened an email from one of your partners or program staff that starts off with “We want to send out a bunch tweets about…”? This post explores how you can turn this kind of request into an opportunity to share ideas about basic “Tweet Anatomy”.
When people tell me they are overwhelmed by the volume of information on Twitter, hashtags are the first thing I tell them about. As far as I can tell hashtags are the best feature on Twitter. Interested in a topic? Want to read tweets about it? Get out your # sign out! This post describes how you can use hashtags to promote your cause on Twitter.
Last week I wrote a post about smart digital strategy built on strong partnership and common goals between online and offline programs. The post started off with a list of common requests made to digital teams that are “not digital strategy”.
Comments from friends and readers got me thinking about that “not digital strategy” list and wondering why those requests are so common. I started pondering the difference between effective ‘digital strategy’ versus ineffective ‘digital tactics’.
Smart digital strategy seeks to coordinate, amplify and extend the impact of the organizational or campaign goals. It is clearly not smart digital strategy to build a digital presence as part of a checklist of to-do’s.
