Fact: You are the worst predictor of what content will go viral in the world. Learn how to optimize your headlines and content, double your Facebook fans and increase user engagement. Steal our secret recipe to get larger shares. We’ll tell you all the counter intuitive things we learned, like why “Republican” tests better than “GOP” in headlines, why pretty design actually hurts sharing and how to leverage partnerships to get your organization on the top of the social sharing heap.
