Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. In this interview Lacey Connelly and Laura Friedenbach of Progressive Change Campaign Committee talk about executing great press events and generating thousands of dollars in media – the topic of their upcoming Netroots Nation training.
I am very excited to announce that we’re bringing even more trainings to Netroots Nation this year. This year we’re upping our game and piloting a Master Class program – a special training program focused on the specific tools that organizers use every day.
We’ve asked the tool providers to lead training sessions designed to help intermediate users become power users. Our goal is to help organizers like you become more efficient and effective. The lineup includes sessions on the following tools: Facebook Ads, BSD Tools, Salsa, NGP VAN, Nationbuilder and Google Analytics & Adwords.
Some changes are afoot at New Media Mentors, which means lots of new ways we can work with you.
Movement building and making progressive change fundamentally begins with mapping key influencers, persuading people to join you and managing your database. In this interview Kate Maedar talks about targeting people with political-social influence and leveraging low-cost online/offline tactics and “social norms” to activate a community/electorate – the topic of her upcoming Netroots Nation training.
Over the last few years, the use of GOTV best practices derived from academic and private research have become standard on many campaigns, but we’re learning more every cycle. In this interview, Josh Berezin of Analyst Institute talks about GOTV best practices, the topic of his upcoming training at Netroots Nation.
