Last week I wrote a post about smart digital strategy built on strong partnership and common goals between online and offline programs. The post started off with a list of common requests made to digital teams that are “not digital strategy”.
Comments from friends and readers got me thinking about that “not digital strategy” list and wondering why those requests are so common. I started pondering the difference between effective ‘digital strategy’ versus ineffective ‘digital tactics’.
If you were given the choice of two presents of the same size – one wrapped in sparkling silver paper with a fancy bow, and the other covered in Sunday comics and topped with a bow made from duct tape – which would you choose?
Personally, I’d gravitate toward comics and duct tape, but I don’t assume that everyone shares my preference. Similarly, at PAN, we don’t assume we know which email subject line will most appeal to our online supporters.
This is the point of A/B testing nonprofit email blasts. Subject line testing not only helps you learn more about your list, it can make a big difference in how many viewers actually take action.
By now we all know that email is still king – so now’s the time to do it right. Right? Check out this piece for 7 helpful tips courtesy of the folks at Frogloop.
The folks at M&R Research Labs have posted some data comparing end of year giving for 14 organizations they’ve worked with. The results were great and their insights are pretty useful to begin planning your 2012 giving cycle. No, it’s never too early.
Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. This week marked the 1 year anniversary of the Arab Spring and Twitter decided it’d prevent it from happening ever again. You’ll also find items on Facebook, fundraising and training opportunities below.
Here’s another great post from Allyson Kapin over at Frogloop about email. It is NOT dead. Not by a LONG shot. Email “continues to grow and be the dominant communications tool,” and while social media is important for engagement, “email is still king.” No kidding. Look at the stats they mention: There are an estimated 2.9 BILLION […]
