Winning the Internet

Strategic campaign planning: A how-to guide

This post goes a step further with strategic thinking and focuses on planning advocacy campaigns. There’s no better time to practice strategic planning than right before a campaign launch. This will help you check that your tactics have sound reasoning behind them and make sure you’re on the path to success.

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Friday Linx: Fat cat edition

Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. You’ll also find items on Facebook’s new Timeline for pages, Google+, donate buttons, and making things go viral.

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The anatomy of Kony 2012

Given the fast and furious spread of the video Kony 2012, I need hardly introduce it. It’s been described by brilliant people I know and admire as a “gamechanger” and even simply “the future” of activism. Here I break down how it was successful and what you can take away from it.

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Strategic thinking for beginners

Think about the last time you posted something on Facebook for your organization or cause. Did that post get you any closer to achieving your organization’s goals? If you’re having trouble answering that question, this post is for you! If you’d like to work more strategically, this exercise could be a big help.

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Creating mobile email templates

We’ve written about the importance of mobile email and optimizing your templates for those devices. In this post we provide some practical tips based on our own implementation and links to more in depth resources.

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Friday Linx: Masseuse edition

Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. You’ll also find items on NTEN’s quarterly newsletter, Facebook, Email, Blogging, and training opportunities below.

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