Winning the Internet

Nonprofit guide to budgeting online projects

Over the past few weeks we’ve been revealing the cost of some of the most popular advertising tools and online projects. In case you missed something, or just want to print out a cheat sheet to use when working on your 2013 budget, here’s a round-up of everything we covered.

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What’s it cost? Professional video

Most of us fantasize about creating amazing DIY video that will cost next to nothing and go viral just like that. However, the unfortunate truth is that video is often more art than science, and most organizations will need to turn to a professional if they want something that’s polished and compelling.

Today’s post examines the cost of hiring a professional to produce a video.

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Steal this idea: Twitter branding Opp

A few weeks back, Twitter announced a new opportunity to brand your organization. Check it out.

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What’s it cost? Mobile

These days it’s not uncommon to hear folks touting mobile as the future of new media. It’s no surprise considering that 88% of Americans now carry a cell phone and nearly half of those folks have smartphones.1 Combine that with a few amazing case studies (like the $30+ million Red Cross raised after the catastrophic earthquake that hit Haiti2), and many nonprofits have been thirsting for more information about this promising technology.

In today’s post we’ll answer the elusive question—How much does it cost?—and break down some of the most common ways nonprofits use mobile.

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What’s it cost? Email acquisition w/Change.org, Care2 and Signon.org

It’s pretty common these days for organizations to use petition sites such as Change.org, Care2 and SignOn.org to grow their email lists. Sites like these allow organizations to reach new audiences and add people to their lists who are interested in their issue and may become active supporters or donors. In today’s post we’re going to take a closer look at the cost to acquire email addresses with these sites.

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Steal this Idea: Retweetable tweets!

From Nonprofit Tech 2.0, some great ideas of how to make your tweets retweetable. Worth reading!

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