The press release was born in 1906, before the internet, mobile phones or television. In 2013, most PR professionals blast their media database with a one-size-fits-all message.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today we’re interviewing Chris Cassidy, who’ll be leading Kill the Press Release: Pitching Media in a New Media World. This training will provide an overview on how to set goals, develop a pitch list without an expensive database and craft pitches that stand out in inboxes.

You’ve heard countless times that a picture is worth a thousand words. But how often have you actually taken that knowledge and opted for a picture instead of a paragraph to create powerful messages for your organization?

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today we’re interviewing Liz Banse, who’ll be leading Seeing is Believing: Visual Storytelling Best Practices.