Winning the Internet

You’re invited: The marriage of policy and organizing

Often, the policy world is disconnected from the work organizers do on the ground. This interview with Jessica Adair touches on how communications teams can build bridges between the two worlds, and elevate issues to mainstream and online media – the topic of her upcoming Netroots Nation training.

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Level up: A graphic design primer

So you want to do graphic design work but don’t know where to begin? In this interview Candice Dayoan of 50+1 Strategies and Chris McNeil discuss their upcoming Netroots Nation training that will touch on the basics of color theory, fonts (what is kerning, anyway?), composition and more importantly, the best way to keep your skill set up with this ever-evolving art.

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The online laboratory: Perfecting your outreach through email testing

Every email list is different, so how do you know what messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through? Here’s the good news: the answers to those questions are a simple test away.

In this interview Damien Shirley of Chapman Cubine Adams + Hussey talks about email testing – the subject of his upcoming training at Netroots Nation 2014.

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List building crash course: Avoiding the spam traps

Email is still king when it comes to driving in online revenue. That means building your email list is one of the most important things your organization or campaign does. This interview with Taryn Rosenkranz digs into list building – the topic of Taryn’s upcoming training at Netroots Nation 2014.

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Using theories of change to campaign and win

We all campaign on the basis of theories about how change will happen, whether these are explicit or just our standard operating assumptions. In this interview we talk with May Miller-Dawkins of Corelab about developing effective theories of change – the topic of her upcoming training at Netroots Nation 2014.

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How to get media and breakthrough on your issue

The media landscape is changing dramatically and getting more crowded by the minute. How do we breakout, breakthrough and win in this competitive landscape?

In this post we interview Doug Gordon of FitzGibbon Media about developing creative integrated (earned, paid, social) campaigns that can influence decision makers and persuade the public – the topic of Doug’s upcoming training at Netroots Nation.

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