Email – doing it right

by Liza Pike on January 31, 2012 in Curated

After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.

By now we all know that email is still king – so now’s the time to do it right. Right?

Care2’s, Justin Perkins gives us some great tips in this Frogloop post, telling us just what to do.

Of the seven super helpful tips – here are a few of the key points:

The ONLY bits that matter in terms of conversion are: 1. subject line 2. the first sentence 3. link copy 4. call to action. Write these bits FIRST. The rest of the email should proceed from them. These are also the bits which will have the largest impact in tests.

The message must be about the recipient, not the sender. Always talk about ‘you’, never ‘we’. ‘You can stop the biofuels scandal’, not ‘We need you to stop the biofuels scandal’.

Email content is a less-than-zero sum game. Talk about three different things, and you won’t get three times as much engagement. You won’t even get the same amount of engagement, split three ways. You’ll get less in total. One message ALWAYS trumps two.

There’s lots more here – it’s definitely worth a read.

Please share your stories and tips – we’d love to hear about them!