Each mentorship will be customized to needs of the organization. However, this sample calendar approximates how 6-month mentorships usually progress. Each organization spends two hours per week working with their mentor on trainings, campaign planning and implementation and an additional one to three hours per week working independently on related assignments.
| Month 1 | |
|---|---|
| Week 1 | Orientation meeting |
| Week 2 | New Media Assessment development (no meeting) |
| Week 3 | New Media Assessment development (no meeting) |
| Week 4 | New Media Assessment development (no meeting) |
| Month 2 | |
| Week 5 | New Media Assessment development (no meeting) |
| Week 6 | Opening day: Kick-off training (usually in San Francisco) |
| Week 7 | New Media Assessment review |
| Week 8 | |
| Month 3 | |
| Week 9 | Campaign planning |
| Week 10 | Campaign planning |
| Week 11 | Facebook Executive mentorship meeting |
| Week 12 | Ladder of engagement planning |
| Month 4 | |
| Week 13 | Ladder of engagement planning Websites & Google Analytics |
| Week 14 | Google Adwords |
| Week 15 | Google Adwords Practical campaign Executive mentorship meeting |
| Week 16 | Practical campaign |
| Month 5 | |
| Week 17 | Practical campaign |
| Week 18 | Practical campaign |
| Week 19 | Practical campaign Executive mentorship meeting |
| Week 20 | Practical campaign |
| Month 6 | |
| Week 21 | Roadmap |
| Week 22 | Roadmap Tracking summary |
| Week 23 | Roadmap |
| Week 24 | Roadmap Tracking summary |
