My learnings from New Media Mentors

After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.

All week I’ve been sharing learnings from my last year mentoring for New Media Mentors. Here’s a recap of the posts in case you missed them:

• Focus on ROI, not new toys
  The world of social media can be exciting—with new tools and toys popping up almost daily. Should you invest time and money in the latest and greatest tool? Only if it makes sense strategically and from an ROI standpoint.

• Creating a killer new media program takes hard work
  If you want to create a killer new media program, you’ve got to be willing to roll up your sleeves and get your hands dirty. Creating a successful program requires strategic thinking, appreciation for messaging, an eye for opportunities, commitment to timeliness, regular measurement and analysis.

• Change is possible—with the support of your organization
  What is needed to truly shift an organization’s culture towards new media? The support of the organization is key.

Last Friday marked the end of New Media Mentors’ second cohort. We’ll be kicking things off with a new set of groups next month. Be sure to check back for more lessons over the next six months!

About Melissa Foley

Melissa is the Director of Training and Mentoring for Netroots Foundation and New Media Mentors. She aims to use her MBA + nonprofit background to teach organizations to use new media tools strategically.

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